DESIGN TWEAKS TO BOOST YOUR WEBSITE CONVERSIONS
In this post, I’ll break down 5 of the best design tweaks to seriously maximize your website’s conversions, once and for all.
1 – Incorporate Colour Psychology
Psychology proves that certain colours stimulate different emotions. They can inspire aggressiveness, confidence, excitement – even confusion and sadness. But with over 16 million colours to choose from, how do you know which ones to use?
Recent studies have identified how certain colour palettes appeal to different audience types, and traditional marketers and veteran web designers use colour psychology all the time. For example, a cosmetics e-commerce site may use shades of pink that’s associated with playfulness along with purple and blue – some of the favourite colours of women.
For individual site elements that you’d like to stand out, such as a CTA button, it’s advisable to use a complementary colour, which is on the opposite side of the colour wheel. For example, if the background colour is blue, then you should use an orange or yellow CTA button for emphasis.
2 – Follow the F-Pattern
Ever since learning how to read, people grew accustomed to scanning materials from top to bottom and left to right – be it books, newspapers, or blog. This behaviour is the main reason why experienced web designers utilize the “F-pattern” when planning the layout.
Following the F-pattern is the philosophy behind some design practices, such as using a full-screen image above the fold. Simply put, you need to put your best content near the upper-left corner of your site so your audience won’t miss it.
3 – Use Full-Screen Images
Aside from using minimalistic design, a lot of web designers like to use full-screen background images above the fold. Image sliders are great, but using a high resolution image is proven time and time again to work in boosting conversion rate.
By using large images as background, you can immediately capture the attention of your audience. Its visual impact also heightens the sense of authority and legitimacy as long as you don’t use a generic stock photo that everyone else uses.
Of course, aside from quality, you should also pay attention to the relevance of the image. Not only should it make sense for your content, but it should also align with the design and colour scheme of your website.
4 – Employ Responsive Design
It’s been established that more search users are now coming from mobile devices than desktops. Furthermore, Google reports that 90% of people switch between browsers when browsing or doing something online.
To keep the user experience consistent, a popular strategy is to implement responsive design wherein design elements such as content containers, buttons, and menus adapt to various screen sizes.
5 – Keep It Simple
Today, you may notice certain trends and patterns that most web designers use. An example is the prevalence of flat design in B2B and B2C websites.
Remember that one of the core purposes of web design is to put your content in the spotlight. It should do a great job of capturing the audience’s attention and keeping them engaged as they absorb your message – not distract them with unnecessary, over-the-top visuals.
With flat or minimalistic design you can provide your audience with a distraction-free environment that lets them focus on your content. Less visual elements also mean faster loading speeds and happier customers.
Just remember that it’s a lot harder to nail an elegant flat design than you might think. Apart from focusing on fundamental visual elements such as menus and CTAs, you also need to play with colours, shadow effects, animations, and other discrete visual details. Otherwise, you might end up with a website that’s bland and uninspiring.
Conclusion
Much like web design, optimizing for conversions is an art that evolves over time. You need to be aware of the ongoing design trends and practices to remain competitive. With the tips outlined above, you should be well on your way to increase the conversions you receive from your website’s traffic.