ORM is ‘online reputation management’, but might be better understood as ‘online presence management’

ORM is the process by which activities such as SEO & online marketing are manifested to the business brand when reviewed in SERPs.

The end game is to create, manage & maintain a positive online presence of the brand as perceived by the public. With the rise of social media, it’s more important to monitor the visibility of your brand & how it’s viewed.

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